Case study · July 2026 · Unsolicited proposal

Human Experience OS for the Wim Hof Method

Client
Proposal built around Innerfire B.V.
Where
Amsterdam and Stroe, Netherlands
Industry
Human performance and breathwork
The ask

Could the world’s best-known breathwork and cold-exposure method have a platform worthy of its evidence base, its safety obligations and its legacy? This is the proposal, built method-agnostic so the Wim Hof Experience is the first vertical rather than the only one.

What shipped

A Grand Master Compilation of roughly twenty-five thousand lines: biography, the three-pillar method, DOI-linked studies with honest evidence grading including null results, brand and corporate detail. A working WordPress starter kit across five releases: nine custom post types, five custom tables, a REST API that refuses to log a session without a not-near-water attestation, a progressive unlock engine, a route map, a personalised guidebook generator with signed download links. A thirty-section digital audit of the existing properties.

  • WordPress block theme
  • theme.json
  • Custom plugin
  • REST API
  • FluentCRM
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